{About the Studio}
Creative direction shaped by movement, atmosphere and intention.
I’m Sébastien Gras — Creative Director & Visual Maker, crafting cinematic visuals at the intersection of photography, motion and digital experiences.
My work focuses on building strong visual identities for bold brands, athletes and creators — through images that carry energy, depth and presence.
I don’t simply produce visuals. I shape atmospheres, direct narratives and design visual universes meant to resonate beyond a single frame.
A cinematic approach to visual storytelling
My visual language is deeply influenced by movement, light, and raw human moments.
Whether working on automotive projects, sports, outdoor campaigns, backstage fashion or editorial work, I approach each project with a cinematic sensibility — seeking intensity, texture and authenticity.
I’m particularly drawn to environments where action meets emotion:
behind the scenes, on the edge of motion, in moments where control and chaos coexist.
This outsider’s perspective — observing rather than performing — shapes the way I capture and direct images.
From photography to creative direction
My background in photography began in 2009, working extensively across corporate, editorial and commissioned projects.
Over the years, my practice naturally evolved toward creative direction, driven by a need to go beyond execution and take ownership of the vision, concept and coherence of each project.
Today, my role spans:
Creative Direction & Visual Strategy
Cinematic Photography
Motion & Short Films
Digital Visual Experiences
This multidisciplinary approach allows me to design visuals that are not only aesthetically strong, but conceptually aligned with a brand’s identity and ambitions.
Personal work as a creative engine
Personal projects play a central role in my practice.
They are not side experiments — they are the foundation of my creative direction.
Through self-initiated projects exploring automotive culture, running, outdoor environments, fashion backstage, and raw human presence, I develop visual languages that later inform commissioned work.
These projects allow me to take risks, explore new narratives and build visual universes without constraints — ultimately bringing stronger, more singular perspectives to client collaborations.
Industries & fields
I collaborate with projects and brands operating across:
Automotive & Motorsport
Sports & Running
Outdoor & Adventure
Fashion & Backstage
Design & Products
Artists & Creators
I’m open to collaborations worldwide and comfortable working across cultures, environments and creative ecosystems.
The Studio mindset
The studio operates with a small, focused and agile mindset.
Each project is approached with precision, attention to detail and a strong emphasis on collaboration.
I value:
Clear creative intent
Honest visual language
Thoughtful direction
Long-term visual coherence
Whether working independently or alongside agencies, producers or internal teams, the goal remains the same:
to create visuals that feel crafted, intentional and alive.
Let’s work together
I’m always interested in projects that challenge conventions, explore new territories and demand a strong visual vision.
For collaborations, campaigns or creative projects, feel free to reach out.